Why should you study the Digital Marketing module at LAIBS?

This post is aimed purely at current studying students @ARU_BusinessSch who may be selecting their modules for subsequent semesters. And I make no bones about it... this is a sales pitch! So why should you select this incredibly exciting, cutting edge, creative, thought-provoking, essential on your CV module?! Well, if those aren't good enough reasons, here is a flavour of what we will be covering throughout the semester:

• Online consumer behaviour 
• Creating digital personas
• Social activism
• Creating viral photos / videos
• Blogging and vlogging
• Online PR and reputation management
• Sentiment analysis and marketing metrics
• Content marketing
• Customer experience design
• Principles of html coding
• Live simulations of SEO, email and ad planning
• Experience of using social media platforms for content, research and building a personal brand.

It goes without saying that digital marketing skills are essential for new graduates entering the job market or wanting to start up their own business but strategy always comes before tactics, so a firm grounding in relevant academic theory is also included. 

If you have any questions about MOD004487, tweet me @ChezZzaG or mail me via the university.

Cheryl Greyson
Module Leader