After attending the launch of #marketing2025 in Cambridge recently with CIM, I ruminated on what the big issues are in marketing for the next 10 years - a suitable topic for a New Year's broadcast! And I found it fairly depressing because I could have said exactly the same thing in 2004.
So my marketing big issue remains the same - that marketing gets to the heart of every boardroom, both small and large. I still have too many of my professional students running departments single-handedly when they should have a team of 4 minimum. I still know marketers battling to persuade their professional services organisations that marketing can play a major role in bringing complex organisational structures together and providing a better experience to their customers. I still can think of a fair few industries where marketing plays very little part in senior management decision-making. And far too many directors who think marketing is just a fluffy press release or maybe a nice little drinks party, or that marketing is just about digital.
So my new year's wish is that marketing gets the recognition it deserves. Let's shout about our Chartered Status from the rooftops. Let's get a comfy chair at every boardroom table. Let's put the customer at the heart of every business. Let's explain what we do to every business and business person.
I hope this year will see #marketing2025 spreading the marketing message far and wide. Do join the debate online.
Happy New Year!
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